Newsletter
How to succeed without a personal brand
If you Google "how to get more customers or clients," you'll find an entire page filled with generic advice like "post on social media" or "build a personal brand." This kind of advice feels like a lazy copout. It’s oversimplified and
How to nail cold outreach (quick tutorial)
Ever wonder how to make a cold email stand out in the sea of inboxes? I recently critiqued a cold email for a fellow solopreneur who wanted to up his outreach game. He was kind enough to let me share it with you. (Shout out to Trevor. If you need
Still where you were six months ago?
Last week, I joined a new gym. As a former personal trainer, I've belonged to several gyms over the years. But I've spent the last 4+ using my home gym that I built during covid (like everyone else). I built a pretty sweet setup. That, plus
It's a terrible time to be a marketer
If you're a job seeker. Lately, I've seen various posts on LinkedIn from corporate marketers that look something like this... * 275 job applications sent * 15 first-round interviews * 5 second-round interviews * 2 final-stage interviews * 1 weekend interview * 4 sample projects completed * 3 hour-long culture-fit assessments The list
How to stop losing clients to AI
Last year, Jimmy Daly, founder of Superpath, called the state of content marketing the content recession. If what used to work in your business is no longer working, this is for you. When AI, the economy, or anything else negatively impacts your business, I like to look at what levers
The Comfort Continuum: How to Assess and Expand Your Comfort Zone
The "comfort zone" is that cozy space where everything feels familiar and stress-free. It’s where we stick to what we know, using the same old strategies that keep things steady but can lead to feeling stuck. In this zone, there’s not much motivation to push for
Are you afraid of imperfection?
Do you have a phobia of imperfection? Many entrepreneurs do, often driven by a desire to do things their way. But holding onto this mindset can limit your growth and success. To thrive in business, you must learn to let go, delegate, and work with others. Perfectionism might feel like
My Top 5 Lead Generation Tools
These tools helped me scale my freelance writing business from a one-man operation to a full-blown content marketing agency with a team of eight freelance writers and marketers. Add these tools to your arsenal to start generating more leads for your business. Hubspot CRM If you're not already
How satisfied are you with your work?
Be honest—how satisfied are you with your work right now? When was the last time you took a step back to assess your level of job satisfaction? Whether you're self-employed or work full-time, it's essential to regularly check in with yourself to measure your well-being
How to ask clients for feedback
When was the last time you asked your clients for genuine feedback on working together, beyond just revisions on projects and deliverables? Over the years, I've found it incredibly beneficial to do quarterly check-ins with every client to get a sense of how things are going. Not only
