Newsletter
Where is Your Next Client Coming From?
Most solopreneurs and early-stage entrepreneurs don’t know where their next client is coming from. Maybe you’ve started publishing a blog and sharing it on social to get the occasional DM from someone who needs your help. Or… Maybe you’ve joined a bunch of Facebook groups to “network”
The Most Underrated Inbound Marketing Tactic
Outbound marketing is a great way to see the most immediate results for most service-based businesses (assuming you’re reaching out, following up correctly, and implementing a rock-solid sales process). However, it’s also important to have an inbound marketing strategy in place to help attract clients on autopilot. There
The Art of Pitching Yourself as a Podcast Guest
Podcasts are now a distinct marketing channel in their own right. As consumers, podcasts are pretty easy to tune into from our mobile devices, but it's another task altogether to get picked as a podcast guest interviewee. You have to do your homework: researching each podcast and pitching
ABP (Always Be Prospecting)
As entrepreneurs, we often get so wrapped up in client work that we stop searching for new opportunities. The only way to avoid the ebbs and flows of client turnover is to make prospecting a regular effort. If you're not already, I strongly encourage you to set aside
How to Create a Confident Sales Process as a Solopreneur
There’s a first time for everything. But do you know what always gets better after the first time? (cue long awkward pause.) When one of your ideal clients becomes a real client. It took me a while to figure out how to make this happen more often. When I